A FORMER Monmouth School for Boys pupil has been tasked with designing the official artwork for one of the biggest film festivals in the world.
Mike White, a previous resident of Penallt, left the boys school in 2004 and went on to Chelsea College of Art and Design before getting his degree at Bath Spa in graphic design.
Mike White told the Beacon: "It’s in Utah, which is in the middle of Mormon country, it’s a really unique experience. There will be around 1,500 permutations of what goes on hoardings on the sides of big buildings."
He added: "We won the pitch and were tasked to deliver a logo and brand identity for the entire festival. This includes building flags, signage, all of the printed communications, merchandise and clothing. Subsequently we’ve worked on developing film trailers of the brand that will feature before all screenings at the festival."
Organisers from the festival discovered Mike’s work on Instagram and asked him to put together a portfolio to be considered.
The final decision for the artwork was chosen by well-known actor, director and producer, Robert Redford.
As well as the Sundance Festival Mike’s studio, Lowrie has taken on design work for clients such as, Sony Music, ING, Topsafe, The Mash Pit Brewery, Space House, Mark London, Waind Gohil + Potter Architects and David Michon.
Even though Mike has found success as a graphic artist, he still occasionally comes back to visit the town he went to school in.
The Sundance Film Festival is an annual film festival in Utah, organised by the Sundance Institute. It takes place each January across two cities, Park City and Salt Lake City, as well as at the Sundance Resort. It is the largest independent film festival in the United States.
Every year, since it was founded in 1978, the festival has become a gathering of filmakers and audiences seeking new voices and fresh perspectives in the film industry. The festival includes dramas, documentary features and short films. Hundreds of films that have launched at the Festival have gained critical recognition.