Residents and businesses in the historic Monmouthshire town of Usk are celebrating after it was named the Best Place to Live in Wales in this year’s Sunday Times Best Places to Live guide.

The accolade recognises what locals have long known: that Usk is a unique place where strong community spirit, independent businesses, and beautiful surroundings come together to create an exceptional quality of life.

Set along the banks of the River Usk and surrounded by rolling countryside, the town was praised by judges for its welcoming atmosphere and thriving high street. Independent shops, cafés, and local services continue to play a vital role in daily life, with many run by families who have been part of the community for generations.

The award has been warmly welcomed across the town, with residents describing it as a proud moment for Usk. Local business owners say the recognition reflects years of hard work to keep the town centre vibrant and distinctive.

Community life was a key factor in Usk’s success. From seasonal markets and floral displays to local events and volunteer-led initiatives, the town has built a reputation for bringing people together. Usk in Bloom, in particular, has helped put the town on the map, with its award-winning floral arrangements creating a colourful and inviting environment throughout the year.

David Williams, Chairman of Usk in Bloom, said: “We are absolutely delighted to see Usk recognised in this way. This award reflects the dedication of so many people in our community who take pride in making the town such a welcoming and beautiful place. From our volunteers to local businesses and residents, it’s a true team effort, and we’re incredibly proud to be part of it.”

Tony Kear added: “This is fantastic news for Usk and thoroughly deserved. Our town has a strong sense of community, a thriving high street, and a commitment from residents and businesses alike to keep Usk a special place to live. This recognition from The Sunday Times highlights everything that makes our town unique, and we are proud to see it celebrated on a national stage.”

Local schools, sports clubs, and community groups were also highlighted as important parts of town life, contributing to a strong sense of belonging for residents of all ages.

For many in Usk, the award is not just about recognition but about protecting what makes the town special. Residents have emphasised the importance of supporting local businesses and maintaining the close-knit community that defines the area.

Town representatives say they hope the recognition will encourage visitors to explore Usk while also reinforcing the need to preserve its character and heritage. With its historic streets, independent spirit, and strong community ties, Usk continues to stand out as one of Wales’s most cherished places to live.

This latest honour from The Sunday Times marks a significant milestone for the town and celebrates the people who make Usk such a special place to call home.