New faces and new flavours, the Royal Welsh Show Food Hall will have something for everyone when it opens its doors to visitors at Wales' largest celebration of farming and food at Builth Wells later this month (July 21-24).   The Welsh Assembly Government managed True Taste Food Hall will once again be bursting with culinary delights to suit all tastes and pockets, and many of the 50 food and drink companies exhibiting in the Food Hall are True Taste Award winners.   Visitors can taste and buy a whole host of produce as well as watch cookery demonstrations and learn more about Welsh food and drink.   Said Rural Affairs Minister, Elin Jones, "A visit to the Royal Welsh Show would not be complete without taking in the Food Hall and all the tremendous Welsh produce on show. "The Royal Welsh is the showcase for Welsh agriculture and the Food Hall is the perfect demonstration of the link between our countryside and the production of food and drink of the highest standard, quality and taste."   Among the new faces this year will be Cardiff based Barons Patisserie with an extensive range of cakes and pastries; The Chocolate House from Bridgend with its handmade chocolates; Welsh nut company Sunscoop which will be launching not one but two new nut brands - Colin Jackson's Natural NUTrition range and The 'Welsh Nut Company' range. Also making their debuts at the event will be brewers, Ffos y Ffin Brewery from Carmarthenshire and Tomos Watkin (The Hurns Brewing Company) from Swansea.   In addition a whole host of new and exciting products will be making their first appearance at the Food Hall as food and drink companies take the opportunity to launch their new ranges to a potential audience of 200,000 or more.   Brynderi Honey Farm has a new range of Honey Spreads, while Calon Wen Milk Co- operative will be showing its new Eco pak - an environmentally friendly form of packaging milk. Boksburg Blue is a new cheese from the Carmarthenshire Cheese Company, and The Blaenafon Cheddar Company has 'Cymru Crunch' a new cheese created to celebrate the 25th anniversary of the Big Pit mining museum.   Celtic Country Wines will be introducing its new Tivy Valley red and white wines, and Gwynt Y Ddraig Cider has three new ciders and a new perry – Perry Vale.   Evan Rees Butter will be launching its new Hollybush Welsh Butter Portions, and Homemade Country Preserves has a new range, no-sugar oatcakes.   Luxury curds will be joining In a Pickle's range, and Llaeth y Llan/ Village Dairy will be showing its new big bi-lingual family fruit pots as well as their improved Limoncello & Lemon liqueur yoghurt.   Kid Me Not will be launching two new naturally smoked cheeses and a blue cheese.   Otley Brewing Company will be launching its new online shop">, while Food Hall stalwart Pemberton's Victorian Chocolates & Confectionery has a new and unusual addition - Anglesey Sea Salt and Pepper ganache.   Bakers Popty Cara has new Date and Apricot oat bars which are suitable for diabetics, and Rhymney Brewery will be launching its new light real ale Hobby Horse which was recently named Champion Beer of Wales 2008 by CAMRA.   Spreadable Welsh Rarebit is a new cheese from South Caernarfon Creameries. The company which is celebrating its 70th anniversary will also have two desserts - Chocolate Pot and Lemon Posset. A new summer fruit chutney will be available from The Farmhouse Pantry, while The Traditional Welsh Oggie Company will be offering a new free range chicken with smoky bacon roast garlic and fresh tarragon oggie.   The Patchwork Traditional Food Company will be showcasing its pâté range including the limited edition Venison & Penderyn Whiskey Pâté. A new range of pasties will be available from The Unusual Food Company including Wild Boar, Venison & Red Wine and Garlic Sausage Rolls.   The Welsh Sausage Company will have some new varieties including the new Celtic Pork sausage, and Pork & Cracked Black Pepper. On Show for the first time at the Royal Welsh from Trioni Ltd will be the company's new Daioni 125ml Welsh Organic semi- skimmed milk which has been developed for food service sector.   The Ice Cream Pavilions adjacent to the Food Hall will also be bursting with flavour.   Aeron Jersey Dairy Products Ltd will have a new lemon meringue flavour and ice cream sandwiches – a twist on a traditional favourite. While to mark its 80th anniversary Cadwalader Ice Cream will have Champagne and Strawberry ice cream. Peach & Melon Fruit Ice is a new flavour from Llanfaes Dairy, and Royal Welsh Show newcomer Mountainview – Golwg-y-Mynydd Ice Cream will be selling its traditional ice creams from a Victorian style cart.   This year at the rear of the Food Hall will be a demonstration kitchen and food theatre run by Asda, where visitors will be able to learn more about Welsh and locally produced food and how best to cook it.   The area will also feature Welsh food and drink companies already supplying the supermarket, and there will be a sampling area for local produce.   ASDA will also hold the Welsh launch of its 'Connecting Children' campaign at the Royal Welsh Show, an initiative to help educate primary school children about farming, its significance, and the benefits of using locally produced food as part of a healthy lifestyle. Through the campaign, children will discover how the food they eat reaches the supermarket's shelves by tracing the entire livestock supply chain. It will also encourage them to consider how fresh, healthy, locally farmed food can help them grow and develop.   A chilled food 'crèche' situated near the Food Hall entrance will enable visitors to deposit their culinary purchases before enjoying the array of attractions the Royal Welsh Show has to offer.