A SHOP which embodies the very essence of both a family business and the concept of sustainable fashion has just opened in Monmouth.

Slow, in Agincourt Square, features handmade garments, the result of a deep, three-generation friendship between the Ghose family of Dheli and the Newman family of Monmouth.

The inspiration for the shop came from the close connection with Sumita Ghose founder of Rangsutra, a social enterprise dedicated to empowering India’s rural women artisans.

Shop owner Robina Newman explained: “By weaving our family histories together, we are connecting our local Welsh community directly with the artisan and craft communities across India who bring garments to life.

“Every piece is a celebration of patience and craftsmanship.”

Robina Newman and Monmouthshire MP Catherine Fookes at the opening of the shop. (Left to Right)
Robina Newman and Monmouthshire MP Catherine Fookes at the opening of the shop. (Left to Right) (Supplied)

Ms Ghose, a leading figure in the development and NGO worlds in India, founded Rangsutra to empower rural artisans, particularly women, by blending traditional craftsmanship with modern markets.

“My vision has been to create a sustainable enterprise that not only provides fair wages and steady work but also fosters community development. I have fond memories of many family visits to Monmouth and I’m delighted with this new partnership.”

In 1989 Robina and her then husband, Martin, both working in London, developed the concept and branding for the Fairtrade Mark, setting up the first offices of the Fairtrade Foundation in the UK in the spare bedroom of their flat, directly benefitting countless producers in developing countries.

Robina worked as a design consultant and created the brand cafédirect for Oxfam and others as a direct response to the global collapse producers in developing countries.

The Newman family have been associated with Monmouth since moving back from India in the 1960s. Now they are based in Monmouth bringing together their Fair Trade experience, their Indian connection, and with a fabulous range of clothing.

“We should care deeply about who makes our clothes. No nameless factories. No throwaway trends,” Robina says.

“At Slow we are championing the movement away from fast anonymous fashion.”