CENTER Parcs, one of the UK’s leisure businesses, has conducted new research into family New Year’s resolutions heading into 2026.

This follows the recent premiere of their new TV ad from BAFTA award-winning director Fred Scott. It showed how Center Parcs can create a sense of being away from it all in your own family bubble.

The research reveals UK families’ views on the importance of time together in contributing to the wellbeing of both parents and children. 58 per cent say their number on New Year’s resolution is to spend more quality time over screen time.

Parents also overwhelmingly recognise the benefits of shared experiences, with 94 per cent believing that activity-based holidays help children feel happier and more confident. The research asked children what they believed their parents top New Year’s resolutions should be with 44 per cent choosing ‘more family activities together’ while a further 33 per cent want their parents to resolve to be ‘less stressed and happier’ in 2026.

Sara Holt, Chief Marketing Officer at Center Parcs, said: “t’s clear from the research, that moving into 2026, families recognise the positive impact on physical and mental wellbeing of quality time enjoying activities together without the day-to-day distractions.

“Our new campaign is connecting with UK families who know how busy, everyday family life impacts our ability to enjoy quality time together and identify the need to address this in 2026. Our guests come to Center Parcs because we create a real sense of being away from it all in your own family bubble during their stay with us.”