Monmouth-based software company Dot On has been selected by the UK Government as a Software Security Ambassador, joining organisations including Fortinet, Thales and QinetiQ in a national drive to raise security standards across the software that UK businesses rely on.

The scheme, run by the Department for Digital, Culture, Media and Sport (DCMS) and the National Cyber Security Centre (NCSC), brings together organisations that serve as role models for the Software Security Code of Practice: 14 voluntary principles that set out what good software security looks like, from how code is designed and built to how vulnerabilities are fixed and communicated to customers.

Dot On joins the scheme’s first cohort of 13, which launched in January 2026 and includes Cisco, Sage and Santander, bringing the number of ambassadors to 28.

Jon and Louise Petrie founded Dot On in 2015, after years of running their own retail business on e-commerce, in-store, warehouse and back-office systems that repeatedly broke down. Frustrated by the cost of poor-quality technology, they began building their own. Dot On now provides a core operations system that enables retailers, particularly fashion brands, to run their existing systems from a single platform.

The Business Wales Accelerated Growth Programme (AGP) has worked with Dot On across its growth, helping it raise more than £500,000 in research, development and innovation funding.

With that support, Dot On has doubled its team, grown revenue by 600%, and secured backing from the Welsh Government through several funding rounds totalling £1,250,000.

Retailers using Dot On’s platform sell to customers in more than 80 countries, across the UK, Europe, North America, Asia and Australasia. Over the next three years, the company aims to grow its team tenfold, increase revenue twentyfold and expand into new international markets.

Jon Petrie, Co-Founder, CEO and CTO of Dot On, said: “Being chosen as a Software Security Ambassador, the only one based in Wales, is a real moment of pride for our whole team. It puts a Welsh company alongside some of the best-known names in technology and retail, and shows that you don’t need to be headquartered in London to help lead industry standards.

“We started Dot On because we’d lived with technology that kept letting our own business down, so we decided from day one that quality and security would underpin our proposition. Our customers trust us with the systems at the heart of their businesses, and our own team hand-crafts every line of our code.

“The Accelerated Growth Programme has been with us at every stage. Andy Bird, our AGP Relationship Manager, has been pivotal. He believed in what we were building and gave us hands-on, practical support, from getting ready for ISO to finding the right funding to keep innovating. That gave us the foundations and the confidence to put ourselves forward for opportunities like this. Taek Legal, a Welsh legal consultancy, has also been key in supporting our security journey.”