The latest statistical guide to Wales’ red meat industry has been launched by Hybu Cig Cymru - Meat Promotion Wales (HCC). The ’Little Book of Meat Facts’ is a comprehensive annual publication produced for anyone with an interest in the sector.

This pocket-sized booklet is full of facts, figures and trends for the lamb, beef and pork industries. The data provided covers everything from the size of agricultural holdings and market trends to trade data and consumer habits in 2020; an extraordinary year as a result of Brexit and the Covid-19 pandemic.

HCC’s Data Analyst, Glesni Phillips said: "We usually launch the Little Book of Meat Facts earlier in the year, but Covid restrictions meant that statistics weren’t readily available until later than usual.

"However, the end product contains all the usual information, from general statistics which provide an overview of Welsh agriculture, followed by specific sections on cattle, sheep and pigs. It also shows that, despite all the disruptions and changes during 2020, the industry remains key to the economy in Wales.

"Here in Wales, it is the backbone of rural communities. Large numbers are employed in the sector and the contribution of red meat production to the economy is significant."

As well as the annual publication, HCC also produces monthly Market Bulletin updates as part of its work of informing stakeholders on consumer trends, market patterns and future challenges.

The December Market Bulletin looks back at 2021 and considers how the pandemic took its toll on the year and how the supply of livestock has influenced farmgate prices.

Glesni added: "2021 has also been extraordinary in that we have seen market prices exceed historical averages. Consumer support for red meat has been strong, which has maintained retail demand. The supply of animals onto the market has been weaker during the year, which has provided support to thef irm prices.

"It will be interesting to see what the new year will hold. But whatever the direction of the market, we can be confident Wales will be recognised on the world map for quality, sustainable and reputable red meat production."